Ice Cube Opens Up About Building The BIG3 Into A Global Brand: “This Has Been The Hardest Thing I’ve Ever Done In My Life”
BIG3! Source: Ethan Miller/Getty Images After shaping the culture as a Black film auteur and Hip-Hop legend, Ice Cube expanded his empire with the BIG3–a steadily growing 3-on-3 basketball league with former NBA stars like Joe Johnson, Hall of Fame players-turned-coaches like Lisa Leslie and a unique style of “Fireball.” Fireball features a 4-point shot, … Read moreIce Cube Opens Up About Building The BIG3 Into A Global Brand: “This Has Been The Hardest Thing I’ve Ever Done In My Life”